A Business Plan: Your G.P.S. to Success

A Business Plan: Your G.P.S. to Success

More often than not, if you’re going somewhere that you’ve never been before, you will use a G.P.S. to guide you, increasing your chances of making it to your destination, and decreasing your chances of getting lost. As an entrepreneur, your business plan serves a comparable purpose – guiding you toward your business goals, while increasing your chances of success and decreasing your chances of costly mistakes. Where to start Clarify your goals Write the vision; make it plain One of the first things you have to do when you use a G.P.S. is enter your destination (and, the more specific, the better). What is your vision for your business or project? Write it down and be as specific and descriptive as possible. Don’t stop there – get creative –…
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Is Your Biz Legit? Getting Your Business in Order

Is Your Biz Legit? Getting Your Business in Order

Success starts with a plan. Likewise, success in your business starts with a business plan. Below is an outline of the key information you will need to develop your plan/operations guide. Planning your Business: 1. Outline your proposed products and services – What product or service will your business sell to its customers? What are its benefits and features? How will it be packaged? How much will it cost? 2. Define your market – Who are your customers? Define them by demographics (age, gender etc.), geography (where they live), lifestyles (mom, entrepreneur, executive), and preferences/interests (music, shopping, eating, gaming etc.). Be as specific as possible this will help you when you get to your marketing strategy. 3. Identify your competition – Learn all you can about your direct and indirect…
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Workin’ Day and Night

Workin’ Day and Night

Workin’ Day and Night Every day I hear the comment “I don’t have enough time” or “I wish there were more hours in the day”. Sometimes, I’m the culprit. In spite of numerous demands, I recognize the need to chillax (chill out and relax) every now and then. As artists, entertainers, executives, and entrepreneurs we are often overwhelmed, stressed out, and in poor health, because relaxing seems like a luxury we can’t afford. A vacation, day off or even a power nap may be just what you need to relieve stress and increase productivity. Since time is one resource we can’t recoup, I decided to make time management my focus for this post. When you manage your time effectively, you can get more done in less time and still produce…
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Building Your Team

Building Your Team

A common acronym for team is – together everyone achieves more. I agree, to an extent. You won’t achieve more with just any group of people – you have to have the right team. Surrounding yourself with the right people could be the difference between success and failure – especially in entertainment. Your team should share and support your vision, be knowledgeable, competent and complement your strengths and weaknesses. How do you pick your team? First, jot down a list of your strengths and weaknesses. Take your list of weaknesses and identify individuals who are strong in these areas. (If you don’t know anyone personally, ask some of your friends and associates for a referral.) Then review your list of strengths. Based on your business goals, decide which tasks you…
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